Your Other Tube: Audience for Video-Sharing Sites Soars
62% of Online Adults Watch Video Online
The share of online adults who watch videos on video-sharing sites has nearly doubled since 2006. Audiences for Web sites like YouTube and Google Video continue to grow swiftly across all demographic groups, far outpacing the adoption rates of many other internet activities. Fully 62% of adult internet users have watched a video on these sites, up from just 33% who reported this in December 2006. Online video watching among young adults is near-universal; nine-in-ten (89%) internet users ages 18-29 now say they watch content on video-sharing sites, and 36% do so on a typical day.
Over time, online video has become more deeply integrated into daily life and has started to move into the spaces that are typically reserved for traditional television viewing. Overall, 19% of internet users say they use video-sharing sites on a typical day. In comparison, just 8% of internet users reported use of the sites on a typical day in 2006.
Get all the details on the Pew website. Are you anticipating this change in internet usage in your sales and marketing effort?
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