From the Youtube Blog comes this growth story – If a picture is worth a thousand words, then a video is worth a million
We sell everything from home furniture and fireplaces to kitchen cookware, but our true passion is barbecuing and grills. We’re in BBQ country, where people are fanatical about barbecuing and smoking. We’ve found that the best way to connect with customers is to provide them with great videos – grill reviews, how-tos, and recipes – presented on our branded YouTube channel, YouTube.com/BBQGuys.
We started with instructional videos to address customer service. Then our attitude toward video morphed when our CEO was on a business trip 1,000 miles away from home and was recognized as the “Barbecue Guy.” We saw how great YouTube could be for reaching many people at once and conveying our company image. Our important performance indicator is our relationship with viewers. It excites us when we see comments such as, ‘Great recipe! I tried it a few days back, loved it.’
That’s pretty cool. What’s the bottom line?
Online video advertising is central to our business. For this past August, our revenue was up 48%. Our videos were viewed 94,000 times during that month alone. Overall traffic to BBQGuys.com is up 20% from last year.
If you’d like to learn more about using video for your firm, contact us and we’ll put you in touch with a qualified professional. Look for Action: A Small Business Guide to Using Video coming in November that will feature white papers on the basics of utilizing Video along with a complete listing of firms in the region. Use our Contact Form to learn more or sign up for our weekly email newsletter that keeps you up-to-date on film events and business news.
thanks for the post