BBQ Guys Grew Their Revenue 48% – Thanks to Video!

How_To_Start_A_Barbecue_Fire

From the Youtube Blog comes this growth story – If a picture is worth a thousand words, then a video is worth a million We sell everything from home furniture and fireplaces to kitchen cookware, but our true passion is barbecuing and grills. We’re in BBQ country, where people are fanatical about barbecuing and smoking. [...]

How Are You Using Video To Market Your Business? What, You Aren’t?

Askinosie Chocolate

Are you a small business considering how to increase your business? Have you been evaluating where you have been spending your marketing dollars? I’m here to suggest that video should be an ever increasing portion of your focus and your dollars. How about some background. Report – One quarter of all online video is viewed [...]

Meghan Chambers, Staxx Apparel on Video For Marketing

Meghan Chambers

The Film Alliance sat down with Staxx Apparel owner Meghan Chambers and Marketing Director Nicholas Cloyd to chat about their use of video in marketing and sales for the downtown boutique earlier this week. Staxx Apparel, in addition to their website and Facebook Page, have also implemented a Youtube Channel. The primary purpose, as Meghan [...]

Pew Survey Shows Online Video Usage Soaring

Your Other Tube: Audience for Video-Sharing Sites Soars 62% of Online Adults Watch Video Online The share of online adults who watch videos on video-sharing sites has nearly doubled since 2006. Audiences for Web sites like YouTube and Google Video continue to grow swiftly across all demographic groups, far outpacing the adoption rates of many [...]

Lights Camera Help Announces 2009 Festival Selections

Lights Camera Help

Lights. Camera. Help. is the premiere film festival for non-profit and cause-driven organizations. Through their annual event, films and videos with a cause directly related to a non-profit or cause-given organization will be subject to a rigorous criteria by a panel of judges. The films and videos will gain recognition by being considered the best [...]

Want To Go Viral?

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A couple takes on the latest viral hit to reach the internet, this time as Evian Water uses babies and bizarre circumstances to stand out. Mashable offers this take The anatomy of a successful YouTube marketing campaign seems hard to fathom: while ad agencies long to find that secret sauce to take an online video [...]

Rhett And Link On Making Money On The Internet As Filmmakers

A growing number of filmmakers are finding ways to profit from the Internet by creating content that is professional, poignant or just plain funny. Two that have made a name for themselves are Rhett and Link, who were interviewed on NPR Monday. They and their families lived month to month for a while, until they [...]

Selling With Video: Barcelona Defeats Manchester United

Pep Guardiola

Since I have another life that is completely wrapped up in the promotion and development of soccer in Southwest Missouri, I couldn’t help myself. The European Club Championship game was last week and the Spanish team, FC Barcelona surprised a number of observers with their win over Manchester United, the dominant team in the toughest [...]

Infomercial Market Continues To Grow

tonic ultralounge

From the Wall Street Journal As Seen (Often) on TV! – With the cost of air time falling, more small companies are discovering the benefits of infomercials Amid widespread weakness in the retail sector, companies behind the Shamwow, PedEgg and other products are thriving, thanks to infomercials, also known as direct-response television, or DRTV. Sam [...]

Online Retailers Adding Video To Increase Website Traffic

askinosie-chocolate

One of the simplest ways to get shoppers to spend more time on a site is to add streaming video. As the costs of producing video drop, some 43% of U.S. online retailers plan to add it to their site

OTC Emphasizes Video For Communications And Marketing

OTC.edu

I recently had the opportunity to touch bases with Joel Doepker, Director of Public Relations and Communications at Ozarks Technical Community College. I was interested in how the College was using video and it’s importance. Here’s the feedback I got: The College has drastically increased it’s public relations and marketing efforts over the past 2 [...]

Selling Books Using Youtube Helps Self-Publishers Get Discovered

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From TrendHunter Magazine comes this story on Selling with Video: Unless you live on another planet, we are all aware about the popularity of viewing videos on the internet. Promotional book video ads have joined YouTube’s popular mixes of music, movies, television and comedy. Having a website for a book and/or author is no longer [...]

The Economics of Skateboarding Videos

Selling with Video: Gillioz Theatre, Dowtown Springfield

The Gillioz Theatre is conveniently located just east of the square in downtown Springfield at 325 Park Central East. This video was created by an employee/fan who took it upon himself to create something different for the fans he reaches out to regularly on Facebook.

Sell With Video: Missouri State Bookstore

Filmed and edited by MSU students Ryan Farmer and Jason Brasier. The Bookstore has established their own website, a Facebook page and of course, their own YouTube Channel. The objective? It appears to be branding, with the high energy tour of the new Sports Wear facility but you’ll also find education with a video on [...]